Chuck D 'It's not Just Hot 97, Urban Radio Needs to Get It Right'
In a recent interview with Billboard, Chuck D says he wants Urban Radio to "get it right or be gone." The urban radio format can be essentially defined as music from Hip Hop/Rap/R&B artists like Jay-Z, Kanye, Drake, Rick Ross, Chris Brown, Future, 2 Chainz, Nicki Minaj and Beyonce among others. The format aimed at 18-34 men and women consists of rap lyrics and themes that definitively intrigues the mind of male adolescences that are 13 years of age. Perhaps therein lies the problem within "urban radio" and the corporate Hip Hop that is promoted in the marketplace that casts off pioneers of rap such as Chuck D because he is perceived as being too old or not relevant. However the most prolific artist of the genre and this generation, Jay-Z, is not perceived as too old at 44 years of age only because he raps about a lifestyle he abandoned years ago or he brags about what he has and that 13 year old boy does not. So it really has nothing to do with age...but what adults are willing to support.
The leader of the legendary Hip Hop group Public Enemy says, "My goal by year's end is to change the face and sound of urban radio. I've been in this sh** 30 years, too long to just sit and let it be. I'm not going to be the grim reaper. I don't want to be the grim reaper. But people have to stand up and we need some change, and it's time."
The way we see it, the use of the N-word is a derogatory term no matter who says it be it ending with an "-a" or "-er". Either way it's being said out of anger or in a condescending way. If you are referring to oneself as a "N***a in Paris", what does that say about oneself. Even if it's supposedly being used as a synonym for "homie" or a term of endearment as Georgetown professor Michael Eric Dyson has suggested in the past; then Dr. Dyson should know the next time he is greeted "What's up my n****a?" by a Black person; they are just letting him know that even with that doctorate degree he is not that much above the rest of us. (Sorry we digressed...)
Chuck D said what he will do is observe the situation "from afar" and continue to speak out to affect some form of change. If he doesn't see an improvement, he is fully prepared to "destroy the platform of urban radio."
HipHop is somebody writing recording a song about these last 4 days of me tearing a hole in URBAN radio. Any new artists I can support cmon
— Chuck D (@MrChuckD) June 11, 2014
@hot97 Run if you want,these are mere words on twitter.A mirror to your actions simply say 'unaccountability'.The climate control you have..
— Chuck D (@MrChuckD) June 3, 2014
The look on my face after I heard what a sloppy fiasco @hot97 in NYC has made of HipHop. #culturalCrime pic.twitter.com/wn2FhHToHa
— Chuck D (@MrChuckD) June 2, 2014