Clear Channel’s ‘On the Verge’ Program Made Iggy Azalea a Star
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He says, “Everyone wants to lobby for it, but it’s purely [decided by] programmers. There’s no strategic formula for choosing the artist...”
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The 'On the Verge' roster has included R&B singer Jhené Aiko; British quartet Rixton; country singer/songwriter Sam Hunt; rock group Bleachers, The British pop singer Katy Tiz, country crooner Craig Campbell. The roster also includes Aloe Blacc, the only Black artist on the list, who in many programmers opinions doesn't fit any urban or urban contemporary format. Here are the list of Clear Channels' On the Verge artists. A list that foremost has a mainstream appeal. In terms of imaging and marketing, the lists sends a very powerful message. Positive for some, but not positive for many.
Clear Channel’s ‘On the Verge’ program helped make Iggy Azalea a star. Here’s how it works.