Radio One Blows Up Tom Joyner & K-SOUL for Classic Hip Hop Boom 94.5
Back in January Radio One had re-launched the “K-Soul 94.5” format in after having branding it as Old School 94.5 for awhile. The station has a semi-heritage status in the DFW, so the format change comes as a bit of surprise but Radio One seems to on board with launching the Boom brand in other cities based on the great ratings in Houston. In that city the station went from a 0.9 to a 4.0 share in one month. There is also a Boom station in Philadelphia. Those are three major cities that have yet to offer a morning show to its listeners. Without a successful morning show these stations will not be profitable. Over the next couple of weeks look for Radio One to launch a nationally syndicated morning show on those stations with a familiar and well known name to Classic Hip Hop fans.
In Dallas there is an interesting scenario that has come about. Another station in the city, Cumulus Media owned Hot 93.3 (KLIF) has launched a new "Classic Hip Hop for the Holidays" format just hours before Boom 94.5 hit the airwaves. Meanwhile for the Tom Joyner Morning Show fans in the DFW, he is promoting his show's app as a way to still listen to the show.