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Radio Moves and Media Quick Takes


Howard Stern told “Morning Joe” hosts in an interview with the network that MSNBC is his "Go-To" place for cable news and gave a shout out to relatively new weekend host Symone Sanders, the former press secretary for Bernie Sanders...

Elon Musk says Apple is threatening to remove Twitter from its app store. In the first quarter of 2022, Apple was Twitter's top advertiser, accounting for nearly $50M in revenue...

Director Tyler Perry sets deal with Amazon, to write, direct and produce four movies that will be released on Prime Video...

Urban One announces the return of the annual URBAN ONE HONORS. The show will tape this Friday in Atlanta, December 2, 2022. The two-hour telecast will air on Monday, January 16, 2023 (Martin Luther King, Jr. Day) on TV One and Cleo TV. Tank will host the show and one of the honorees will be LL Cool J.

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June 20, 2016

Russ Parr BIG Ratings Rise As Urban AC Morning Show

RUSS PARR RATINGS RISE AS URBAN AC MORNING SHOW: Jumps from a 3.1 - 6.1 AQH Share In Just Five Months

In just five (5) months since transitioning from the Urban format to Urban Adult Contemporary, The Russ Parr Morning Show has nearly doubled morning drive numbers in the key demo of 25-54 on WMMJ/ Majic 102.3 in Washington, DC, according to Nielson Audio.*

Russ Parr made the transition in January 2016 to Urban AC and in the monthly data from December – May AQH share has increased from 3.1 to 6.1 in the morning for the station’s 25 -54 year old demographic.

While Russ and his co-hosts provide an upbeat morning show filled with humor and listener engagement creating a loyal listenership, his ability to speak to his audience in a way that is relevant to them personally has made the new approach successful.



The Russ Parr Morning Show syndicated nationally, airing mornings from 6am – 10 am ET, is available through Reach Media Inc. The Russ Parr Morning Show features Russ Parr, Alfredas, Vic Jagger, Supaken, and Albert aka ‘Somebody Trippin’ each with their own unique take on today's topics with an edgy style of adult conversation coupled with the music adult R&B listeners want to hear.

*Source: Nielsen Audio: PPM Monthly Data, M-F 6a-10a, MSA. December 2015 - May 2016

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