NPR Stations Now Streaming on iHeartRadio
HeartMedia has forged a new partnership with National Public Radio that promises a hefty new distribution platform for NPR's members stations and provides an injection of new content for iHeartRadio's subscribers.
The new deal will allow more than 260 NPR member stations to add their live News Talk programming to iHeartRadio, which streams to 85 million registered users across 80 unique device platforms, according to the digital media company (iHeartRadio also boasts more than a billion app downloads).
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"The addition of NPR's Member stations helps to create even more signature audio content for iHeartRadio listeners," comments Darren Davis, President of iHeartRadio & iHeartMedia Networks, in a statement. "By joining forces, it is the perfect way for public radio stations to reach listeners on new platforms and to provide iHeartRadio users with additional high-quality News Talk programming wherever they are."
"As part of our commitment to meeting audiences wherever they may be," added Stephanie Miller, Managing Director of NPR Digital Services, "this agreement provides another option for audiences to find public radio on their preferred listening platforms."
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All NPR stations that join iHeartRadio will have access to 50 percent of the digital banner inventory on its landing page, to encourage listeners to donate and directly support the station's public programming.