January 5, 2017

Radio One Blows Up Boom, Brings in CHR Radio Now 92.1 to Houston

After kicking it old school, Radio One Houston has moved from its Classic Hip-Hop format to the new sound of NOW! Today, Radio One announced its new format, 92.1 RADIO NOW, a cutting edge Top 40 radio station for the NOW generation. 92.1 RADIO NOW launches with 92 hours of commercial free music.

Currently, Radio One Houston is home to MAJIC 102.1 FM and 97.9 FM The BOX. 92.1 RADIO NOW will feature artists such as; Taylor Swift, Ariana Grande, Bruno Mars, Shawn Mendes, Chainsmokers, Twenty One Pilots, The Weeknd, Nick Jonas and more.

“The New 92.1 Radio Now will reflect emerging music, trends and culture for the NOW generation of 18-34 year old millennials here in Houston,” said Terri Thomas, Operations Manager/Program Director of Radio One Houston.

“With recent changes in the Top 40 radio landscape in the Houston market, we believe that Houston is ready for this new sound,” said Gary Spurgeon, Vice President and General Manager, Radio One Houston.

Radio One’s Senior Vice President of Programming, Jay Stevens said, “We’re excited about this opportunity to bring a fresh innovative approach to Top 40 Radio in H-Town.”

Stay tuned for features and artists updates you need NOW at www.radionowhouston.com

Radio One format change comes in response to CBS Radio's move to flip the former of Hot 95.7 from Contemporary Hit Radio to an Adult Hits format called The Spot 95.7. CBS, which is set to sell off its radio stations this year and separate its operations from its television division, today flipped it's CHR station in Philadelphia, 96.5 AMP Radio to Adult Hits "Today's 96.5."

Is CBS making a statement with its format changes? Is Hip Hop radio (with Desiigner, Lil Yatchy, Rae Sremmurd, and the like) not marketable any longer to millennials because they don't depend on radio to hear the stuff they want to hear?

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