Who's Listening to Your Podcast? iHeartMedia and ART19 Announce Groundbreaking Partnership
With the companies' new API connected distribution method, ART19 podcast publishers on iHeartRadio will receive more detailed listener information about when users start, stop, and skip during an episode, as well as listener demographics. These audience insights will allow podcasters to better monetize their content based on confirmed ad impressions, not just downloads, as well as enable advertisers to serve dynamic, targeted ads. The new advertising model combined with first-of-its-kind listener behavior data will attract new advertisers to podcasts, presenting a revenue growth opportunity for the entire industry.
“A big issue facing the podcast industry today is limited measurement," said Chris Peterson, Senior Vice President of Podcasting for iHeartRadio. "With iHeartRadio's extensive pool of listener data and ART19’s distribution technology, we will be the first platform to provide podcasters with detailed analytics. Together, we’re excited to implement a new robust ad-tech solution that is sure to drive the growth of the podcast industry.”
“60 million people are listening to podcasts in America now. It’s a huge market and a wildly effective advertising medium,” said Sean Carr, CEO of ART19. “By offering better data to the podcasting industry, monetization will catch up with audience scale, and that will be good for everyone. A rising tide lifts all boats.”
ART19 podcasts are available beginning today on iHeartRadio.com, including top shows from the popular podcast curator Wondery. “This is a big step for the podcasting industry,” said Hernan Lopez, CEO of Wondery. “Together, iHeartRadio’s massive reach and ART19’s unique technology are going to give us a wealth of new data illuminating how powerful the medium is for advertisers. It’s very exciting.”
iHeartRadio offers users thousands of Live Radio stations from across the country, personalized custom Artist Radio stations, and the top podcasts and on-air personalities available everywhere listeners are. Also, iHeartRadio now offers subscription services iHeartRadio Plus and iHeartRadio All Access powered by Napster, the first fully differentiated streaming music services that provide listeners with the best of live radio combined with easy-to-use on demand functionality that makes radio truly interactive - and that they can connect directly to their music collection. New subscription features include personal music libraries and playlists; the ability to search and play any song instantly; and the option to save and replay songs directly from live and custom radio listening, something no other service or company has the assets to offer.