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Radio Moves and Media Quick Takes


Eight days after news of the affair between GMA3 hosts Amy Robach and T.J. Holmes broke, Robach gave (UK's) DailyMail.com an update on their relationship: 'It's kind of over now.' The duo have been 'indefinitely' suspended from the show. Gio Benitez and Stephanie Ramos have anchored the show since Monday...


Jim Stewart, co-founder of Stax Records in Memphis, dies at age 92. During an era of racial strife, white musicians and producers worked alongside Black singers, songwriters and instrumentalists to create the “Memphis sound” embodied by Otis Redding, Isaac Hayes, Booker T. and the M.G.s, Carla and Rufus Thomas, The Staple Singers, Wilson Pickett, Sam & Dave, The Bar-Kays and many others...


They're on STRIKE for at least one day! The New York Times Guild, the union that represents more than 1,000 members at The New York Times is asking readers to not engage in any of the paper's online platforms and stand with them on the digital picket line on Thursday, December 8, 2022. The union and newspaper management were not able to reach agreement on a new contract after 20 months of negotiations...


Bomani Jones who appeared on the 'CNN This Morning' show this week now says, "Nothing I’ve said has spread like my Deion Sanders comments on CNN." He adds, “The only thing in my career that I can think of that has gone as viral as this Deion thing has, is the Donald Sterling thing in 2014.” "Coach Prime" Deion Sanders has announced he is leaving Jackson State for Colorado. He will coach JSU in the Celebration Bowl in Atlanta on December 17, 2022 at Mercedes-Benz Stadium.>Read more...


Charlamagne Tha God and DJ Envy announce The Breakfast Club will add rotating guest hosts until a permanent one is named to replace Angela Yee. >Read more...


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August 31, 2017

OK Start Your Podcast: More Advertisers are Considering Using Them to Reach Consumers


Marketers are increasingly bullish on podcast advertising with the number who say they’ll advertise in the medium nearly tripling during the past two years. The findings are from a new Westwood One report on current advertising and agency sentiment toward podcast advertising.

The radio network’s “State of Podcasting 2017” report provides an in-depth look at listening behaviors and demographics of the podcast consumer, along with a glimpse of how marketers and agencies view podcast advertising.

The study found that the proportion of advertisers and agencies who have “discussed investing” in podcast advertising has jumped from 41% in Sept. 2015 to 68% in May of 2017. Over the time span from Sept. 2015 to May of 2017, brands and agencies are more than twice as likely to “definitely consider” podcast advertising – 18% in 2015 to 37% this year. Marketers and agencies who say they will “definitely advertise” in podcasts during the next six months has increased from 10% in 2015 to 27% now. Compared to Sept. 2015, marketers and agencies are twice as likely to be “currently advertising” on podcasts.



“We knew that advertiser sentiment for podcast advertising was growing, as we have seen a significant increase in advertising spend on the Westwood One podcast network,” Suzanne Grimes, executive VP, Corporate Marketing for Cumulus Media and President, Westwood One said. The new study “quantifies the conversation, consideration, and intention among marketers to place their brands in the expansive podcast programming environment. It’s great news for all of us in the fast-tracking on-demand space,” Grimes added.

Some other findings in the study show that podcast listening among persons 25-54 has grown 82% since 2014. In 2014 only 17% said they have listened to a podcast in the last month. In 2017 that number is at 31%. Podcasting is also growing among millennials, with “share of audio time spent” among adults 18-34 rising 23% from Q4 2016 to Q2 2017. The podcast audience is significantly younger than those who listen to radio or watch the major TV networks. The median age of podcast listeners is 29, while the median age for AM/FM listeners is 46 and the median age of those who watch ABC/NBC/CBS is 54.

Podcast listeners are “super fans” of audio spending 47% more time with audio daily. The report shows the U.S. total of daily time spent with audio at 4:12 while the podcast audience spends 6:11. Most of podcast listening happens at home and in the evening, with 19% of respondents saying that’s when and where they listen to podcasts.

The podcast usage data is derived from research conducted by Edison Research. The attitudes toward podcast advertising are from surveys of marketers and agencies conducted by Advertiser Perceptions.

Source: Inside Radio

OK. We miss the show Atlanta FX which won't air again until 2018. But we know for sure these characters from the show would have a podcast. Zan up top and Harrison (Antwoine) below.



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