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Radio Moves and Media Quick Takes


Eight days after news of the affair between GMA3 hosts Amy Robach and T.J. Holmes broke, Robach gave (UK's) DailyMail.com an update on their relationship: 'It's kind of over now.' The duo have been 'indefinitely' suspended from the show. Gio Benitez and Stephanie Ramos have anchored the show since Monday...


Jim Stewart, co-founder of Stax Records in Memphis, dies at age 92. During an era of racial strife, white musicians and producers worked alongside Black singers, songwriters and instrumentalists to create the “Memphis sound” embodied by Otis Redding, Isaac Hayes, Booker T. and the M.G.s, Carla and Rufus Thomas, The Staple Singers, Wilson Pickett, Sam & Dave, The Bar-Kays and many others...


They're on STRIKE for at least one day! The New York Times Guild, the union that represents more than 1,000 members at The New York Times is asking readers to not engage in any of the paper's online platforms and stand with them on the digital picket line on Thursday, December 8, 2022. The union and newspaper management were not able to reach agreement on a new contract after 20 months of negotiations...


Bomani Jones who appeared on the 'CNN This Morning' show this week now says, "Nothing I’ve said has spread like my Deion Sanders comments on CNN." He adds, “The only thing in my career that I can think of that has gone as viral as this Deion thing has, is the Donald Sterling thing in 2014.” "Coach Prime" Deion Sanders has announced he is leaving Jackson State for Colorado. He will coach JSU in the Celebration Bowl in Atlanta on December 17, 2022 at Mercedes-Benz Stadium.>Read more...


Charlamagne Tha God and DJ Envy announce The Breakfast Club will add rotating guest hosts until a permanent one is named to replace Angela Yee. >Read more...


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September 5, 2017

Everyone Is Listening to Radio: The Industry Strikes Back

EVERYONE’S LISTENING

Surprise: A Slam Piece On AM/FM Radio Gets It Wrong 

[Read the report this author says got it wrong]

By: Pierre Bouvard (Chief Insights Officer at Cumulus | Westwood One)


A streaming music royalty organization has issued a report that incorrectly asserts the demise of AM/FM radio among younger Americans.

To check the facts, we turned to Nielsen’s Portable People Meter listening data. PPM was fully commercialized at the end of 2010, so we compared listening from May of 2011 to May of 2017. Here’s what we found:

1. AM/FM radio reach is rock steady among kids 6-11, teens, and 18-24s. From May 2011 to May 2017 the number of listeners in the three demographics is virtually unchanged.


(CLICK ON ANY IMAGE TO ENLARGE)

2. The older you are, the more you listen. As consumers age, they have more available time to spend with media. Time spent with AM/FM radio progressively grows from kids 6-11, teens, 18-24, and 25-34. A similar pattern occurred in 2011. AM/FM radio is the soundtrack of the American worker. As consumers enter the workforce, AM/FM radio time spent grows. Nielsen finds teens from six years ago, now 18-to-24-year olds, spend more time with AM/FM radio.


3. Each week, AM/FM radio reaches 90% of younger Americans.


4. AM/FM radio remains the number one source of music discovery.


5. For advertisers targeting 18-34 Millennials, AM/FM radio is America’s number one mass reach media. Nielsen recently issued a massive analysis of 500 return on investment studies of ad campaigns. Campaign reach was the number one media factor that creates sales lift. To drive sales, an ad campaign has to reach a lot of people. According to Nielsen’s Comparable Metrics Report, AM/FM radio is number one in 18-34 Millennial reach beating TV, social media, smartphone video, and audio streaming.



The moral of the story: don’t always believe everything you read, especially from streaming music royalty organizations.

In summary:

  • AM/FM radio reach is rock steady among kids 6-11, teens, and 18-24s
  • The older you are, the more you listen
  • Each week, AM/FM radio reaches 90% of younger Americans
  • AM/FM radio remains the number one source of music discovery
  • For advertisers targeting 18-34 Millennials, AM/FM radio is America’s number one mass reach media






















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