October 2, 2017

DraftKings Advances Footprint in Streaming Space With TuneIn Partnership


Elevates Fan Experience With Seamless Integration and Direct Play-by-Play Content

DraftKings, Inc., the sports-tech and media entertainment platform, is partnering with TuneIn, the world's leading streaming audio network, to enhance the fantasy sports user experience. DraftKings will now be able to give customers direct play-by-play access to the sports, games and athletes that matter most to them in one place.

Beginning today, DraftKings' customers will be able to access original, live and on-demand sports content through Draftkings.com and the DraftKings' apps. Additionally, customers will have access to DraftKings' own fantasy sports podcasts including, "The Edge" and "The Pat Mayo Experience." This partnership offers TuneIn the exclusive opportunity to bring their livestreaming capabilities directly to the DraftKings customer.

"Our goal is to enhance the sports fan experience with a comprehensive product that enables you to do everything you want in one place," said Jeremy Elbaum, Vice President of Strategic Partnerships. "This partnership offers on-demand sports content that is available at any time, across any device and through the DraftKings apps and platform."

TuneIn is exclusively offering DraftKings' customers 20% off an annual subscription to TuneIn Premium. Customers can find and redeem this offer across any of DraftKings' platforms for a limited time. DraftKings and TuneIn will continue to collaborate on relevant promotions as the partnership continues.

"With TuneIn as the leading global service in streaming premium play-by-play sports action, and DraftKings as the preeminent company in the fantasy sports industry, this partnership is a very natural integration," said Tony Archibong, Vice President of Business Development at TuneIn. "We love DraftKings' global reach and ambitions for fantasy sports expansion, and are dedicated to help continue serving our fans and theirs together across a range of new territories and within a variety of global sports."

To sign up for TuneIn's premium membership, please visit tunein.com/draftkings and download the DraftKings app via iOS and Android.



TuneIn is a bit under the radar, but they continue to make space for their brand in the world of digital streaming. All radio stations in the US and beyond stream on their app except for the ones that have exclusive rights to the iHeartRadio app. They obviously see themselves more than just a live radio audio streaming service. 


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