TuneIn Appoints Holly Lim As Chief Financial Officer

Leading streaming audio company hires former SoundCloud and Google Executive to oversee financial operations

TuneIn, the leading live streaming and on-demand audio service with broadcast radio stations, podcasts, live sports, music, news, and audiobooks today announced the appointment of Holly Lim to Chief Financial Officer.

In this new role with the company, Lim will oversee finance, legal, HR, workplace and corporate development. Lim will be based in San Francisco at TuneIn Headquarters.

"We're thrilled to add Holly to the executive team," said John Donham, CEO. "Holly's experience in consumer subscription services, entertainment, and original content uniquely qualify her to join our team and help drive our business forward."

"TuneIn has built an impressive team with incredibly high ambitions," said Lim. "I am joining the company at an exciting time - TuneIn has built a unique position in the audio space through its bold content acquisitions, core growth in listeners & subscribers, and the global reach of its offering."

Prior to TuneIn, Lim served as CFO at Soundcloud since 2016. She held prior senior finance and operations roles at Google, Stetson, Comedy Central & New Line Cinema. Lim graduated with an MBA from Harvard Business School and received her undergraduate degree from the University of Michigan.

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>>>So here's the real the story:
SoundCloud has lost its first-ever chief financial officer. Holly Lim, who arrived from Google a little over a year ago with the lofty task of trying to maintain the firm's "financial health and capitalize on new opportunities for growth," will be taking the same title in a jump to radio streaming platform TuneIn, the company announced this week. Lim joined SoundCloud five months after the company launched its first paid subscription service, SoundCloudGo, which put it in direct competition with Spotify and Apple Music, but... Read more at Billboard [...]




The future for SoundCloud competing as a paid streaming service doesn't look so bright.