November 8, 2017

Nielsen Announces New Radio Measurement Agreement With iHeartMedia


Today, Nielsen announced that iHeartMedia, a leading global media and entertainment company, has signed a multi-year agreement for radio ratings services for all Portable People Meter (PPM) and radio diary measured markets.

This multi-year agreement provides Nielsen's radio ratings services for all iHeartMedia radio stations across its more than 150 local markets. The agreement also includes the use of Nielsen data and services for Katz Media Group, Premiere Radio Network and Total Traffic & Weather Network.

Image result for nielsen ppm iheartmedia"iHeartMedia is one of our largest clients and we are proud to extend our relationship," said Megan Clarken, Global President of Watch at Nielsen. "We are confident that our solutions will help iHeartMedia showcase the strength of their stations and demonstrate the tremendous marketing opportunity that radio delivers."


No comments:

Post a Comment

Thanks for reading this post. Check out More Content, Featured Videos, and Radio Industry News that's Trending right now on our HOME page urbanradionation.com on mobile devices use the web version.
© 2017 UrbanRadioNation.com, All Rights Reserved. Powered by Blogger.

Read these posts

More posts