January 2, 2019

Ebro Named Apple Music’s Global Editorial Head of Hip-Hop and R&B

Ebro Darden, a cultural authority and arbiter of taste in the hip hop and R&B community has been named Apple Music’s Global Editorial Head of Hip-Hop and R&B. Over the last four years on Apple Music’s Beats 1 global livestream, Ebro has been instrumental in bringing authentic conversation around music, spotlighting some of the largest artists in music spanning genres from Meek Mill to Cardi B and Ariana Grande and from Janelle Monae to Jennifer Lopez and J Balvin; as well as many notables including SZA, H.E.R, Migos, Miguel, Leon Bridges, Lil Yachty, Khalid, Chance the Rapper and many many more.

As Apple Music’s new Global Head of Hip-Hop and R&B, Ebro will manage a team of Hip-Hop and R&B editors as they build out editorial plans for artists, albums and song releases. With his own team and cross functional teams Ebro will be plugged into the various music communities and seek out talent in the United States and around the world. He will also have a leadership role within the company to find ways to connect with urban music communities and beyond.

Ebro joined Apple Music in 2015 as an anchor host of Apple Music’s Beats 1 global livestream alongside Zane Lowe and Julie Adenuga. Ebro will continue showcasing the latest and greatest from the hip-hop world on Apple Music’s global livestream Beats 1. His show will remain in its current time slot on M-TH from 3-5PM EST. He will also continue to host Ebro In The Morning, his successful New York morning radio show on Hot97 (WQHT) which airs M-F from 6AM to 10AM.

Hip Hop and R&B releases consistently deliver record breaking streaming numbers on Apple Music, and 2018 saw unprecedented streaming milestones on Apple Music from the likes of Drake, Rihanna, J. Cole, Cardi B, Post Malone, Nicki Minaj and Travis Scott. The leading artists in hip hop and R&B utilize Apple Music’s Beats 1 as a platform to help launch their new albums with dedicated Beats 1 shows — most recently Nicki Minaj (Queen Radio), Vince Staples(Ramona Radio), Travis Scott (.Wav Radio), The Weeknd (MEMENTO MORI), Anderson .Paak (.Paak House Radio), etc.

Ebro begins his new role today.

Ebro interviews with three of music biggest stars on Apple Music's Beats 1 platform.

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