July 3, 2019

Michael Baisden Announces New Deal with Sun Broadcast Groups

SBG and The Michael Baisden show have announced
that they have renewed their agreement that will keep Baisden behind the microphone through December 31, 2020.

Baisden, who is a New York Times best-selling author, screenwriter, event promoter and producer, combines all his talents to keep his radio audience tuned in. With the perfect blend of 90’s, 2000’s, and today’s R&B hits, Michael engages his audience by taking call throughout the show while interacting live on social media with his 4.3 Million Facebook followers.

Baisden also announced the kick-off of his, Conversation and Comedy Tour and Michael Baisden Presents: New Year’s Eve in Las Vegas, which will be hosted by the newly renovated Palms Hotel.

“Now that the show is hitting on all cylinders it’s time to do what I do best…engage with people” Michael says. “I began my career hosting relationship seminars and producing upscale events, it’s time to get back out there and connect with my listeners face-to-face and have some fun!”

Mike Love, who is the director of affiliate relations for The Michael Baisden Show, believes the time is right for a personality like Baisden.

“There’s no one in the radio industry who would argue that Baisden is the absolute best at creating compelling content,” Mike Love says. “And what most radio people miss is just how effectively Baisden has reinvented himself. “He has been the ultimate provocateur, leading social activist, champion for mentorship, and a relationship guru! All the same time producing best-selling novels, sold out stage plays, and first-class events.”

Julio Aponte, Chief Operating Officer of SBG, says they are behind the Baisden brand 100%, whether it’s in morning drive, afternoons or both. “We have the luxury of not having to waste time worrying about the quality of the show…that’s a given!”

“The one lesson we’ve learned from working with Michael is never doubt his vision and determination!” Aponte says. “If he says he’s going to make something happen just start planning for it…because he will!”

The Michael Baisden show can be heard in over 30 markets including Detroit, Orlando, Jacksonville, and Las Vegas.


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