DJ Loui Vee Named NEW Program Director 105.3 The Beat

iHeartMedia announced today that DJ Loui Vee has been named program director of 105.3 The Beat, The ATL’s Home of the Breakfast Club, Hip Hop N’ R&B, effective immediately. iHeartMedia Atlanta has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing more than four stations comprised of music, talk and news formats.

iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, DJ Loui Vee will be responsible for overseeing all on-air, social and digital programming for 105.3 The Beat. He will report to Meg Stevens, Senior Vice President of Programming for iHeartMedia Atlanta.

“Very excited to have DJ Loui Vee in Atlanta. He is an exceptional talent who will continue to build the brand of 105.3 The Beat Atlanta,” said Stevens. “His creativity and passion along with his incredible leadership skills make him the perfect talent to program 105.3 The Beat.”

DJ Loui Vee joins the Atlanta market from iHeartMedia Indianapolis and Louisville, where he most recently served as the program director and on-air personality for Real 98.3 and Real 93.1. He also served as the assistant program director, mix show coordinator and on-air personality for iHeartMedia Columbia and South Carolina’s 100.1 The Beat. After graduating from South Carolina State University in 2008, he began his career as a DJ and his momentum has consistently grown every year. DJ Loui Vee has proved himself and developed quite the reputation.

“I’m looking forward to reconnecting with the people of Atlanta, finding out what it is that they want and need, and providing that for them,” said DJ Loui Vee. “‘I’m looking forward to working with “The Breakfast Club’, Ashlee Young, DJ Scream, Zack Boog, Shay Diddy and the rest of the 105.3 The Beat team.”