July 26, 2020

iHeartMedia Philadelphia Kicks Off “10,000 Voices” Voters Campaign with Headcount


Q102, Power 99, WDAS FM, The Gambler, 106.1 The Breeze, ALT 104.5, HeadCount

& Philadelphia’s Commissioner’s Office Join for a Major Push for Voter Engagement

iHeartMedia Philadelphia announced today the "10,000 Voices" campaign to engage 10,000 voices for the presidential election in November. iHeartMedia Philadelphia will combine its tremendous reach on air and digitally with HeadCount’s voter engagement tools along with support from the Philadelphia’s Commissioners Office in the 100 days leading up to voter registration deadlines in Philadelphia, New Jersey and Delaware. “10,000 Voices” will provide three paths for voter engagement – voter registration; a Me+3 Pledge, an initiative which will encourage listeners to bring three friends or family members to vote; and voting by mail. 

“Increasing the number of people that vote in each election means better representation of everyone’s voice and a great way to actively participate in our democracy,” said Loraine Ballard Morrill, Director of News and Community Affairs for iHeartMedia Philadelphia. “This is our chance to vote on the issues important to us.”

“The ‘10,000 Voices’ campaign will not only emphasize the importance of being registered to vote, but also ensure our communities’ voices are heard when we go out to the polls on November 3rd,” said Derrick Corbett, iHeartMedia Philadelphia Senior Vice President of Programming.

“This is an excellent opportunity to utilize the reach of iHeartRadio to serve the needs of the public,” said HeadCount Executive Director Andy Bernstein. “As the birthplace of the Constitution, Philadelphia is a natural place to promote democratic participation.”

iHeartMedia Philadelphia will promote voter registration on air, on the iHeartRadio app, on its websites and through its many social media platforms, with encouragement from on-air personalities from all six stations. Due to the COVID-19 pandemic the campaign will also promote voting by mail.

iHeartMedia is the leading media outlet in the Philadelphia market with multiple platforms, including its broadcast stations; live events; data; and its digital businesses and platforms, including mobile, social and its own iHeartRadio, iHeartMedia’s free all-in-one digital music, podcasting and live streaming radio service – with more than 2 billion app downloads and more than 140 million registered users.

About HeadCount

HeadCount is a non-partisan organization that promotes participation in democracy through music, culture and digital media. Since 2004 the organization has registered over 650,000 voters and worked with a long list of musicians and partners including Ariana Grande, Dave Matthews Band, JAY-Z, Beyonce, March for Our Lives, RuPaul’s DragCon, MTV, and Dead & Company. HeadCount also organizes “Participation Row” activism villages at over a dozen major music festivals and concert tours. With 40,000 volunteers, street teams in most major U.S. cities and presence at more than 1,000 events each year, HeadCount ranks as one of the most active grassroots civic participation organizations in the United States.

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