.

.
.

.

Radio Moves and Media Quick Takes


Eight days after news of the affair between GMA3 hosts Amy Robach and T.J. Holmes broke, Robach gave (UK's) DailyMail.com an update on their relationship: 'It's kind of over now.' The duo have been 'indefinitely' suspended from the show. Gio Benitez and Stephanie Ramos have anchored the show since Monday...


Jim Stewart, co-founder of Stax Records in Memphis, dies at age 92. During an era of racial strife, white musicians and producers worked alongside Black singers, songwriters and instrumentalists to create the “Memphis sound” embodied by Otis Redding, Isaac Hayes, Booker T. and the M.G.s, Carla and Rufus Thomas, The Staple Singers, Wilson Pickett, Sam & Dave, The Bar-Kays and many others...


They're on STRIKE for at least one day! The New York Times Guild, the union that represents more than 1,000 members at The New York Times is asking readers to not engage in any of the paper's online platforms and stand with them on the digital picket line on Thursday, December 8, 2022. The union and newspaper management were not able to reach agreement on a new contract after 20 months of negotiations...


Bomani Jones who appeared on the 'CNN This Morning' show this week now says, "Nothing I’ve said has spread like my Deion Sanders comments on CNN." He adds, “The only thing in my career that I can think of that has gone as viral as this Deion thing has, is the Donald Sterling thing in 2014.” "Coach Prime" Deion Sanders has announced he is leaving Jackson State for Colorado. He will coach JSU in the Celebration Bowl in Atlanta on December 17, 2022 at Mercedes-Benz Stadium.>Read more...


Charlamagne Tha God and DJ Envy announce The Breakfast Club will add rotating guest hosts until a permanent one is named to replace Angela Yee. >Read more...


.

.

September 1, 2020

New Survey Reveals Radio Continues To Be The Most Trusted Medium In America


New Survey Reveals Radio Continues To Be The Most Trusted Medium In America, Helping Listeners Improve Their Mood And Feel Less Alone

Survey Shares Insight Into Why Listeners View Radio as Two Times More Trustworthy than Social Media



iHeartMedia, the number one audio company in the United States, released today key findings about the benefits of radio’s role as a trusted companion during the COVID-19 pandemic. The new survey found that listeners’ trust in radio and its on-air personalities continues to grow as social media has become far less trustworthy over the past year.

The new survey revealed that radio is number one in trust and is two times more trustworthy than social media. The survey of radio listeners found radio to be 79% percent more or just as trustworthy versus a year ago while social media is 50 percent less trustworthy during the same time period.  In particular, sentiment for Facebook, Instagram and Twitter has plummeted in recent months, with Facebook down 56 percent, Instagram down 38 percent and Twitter down 140 percent.

The survey also discovered that radio delivers tangible benefits to listeners, with an overwhelming majority of respondents citing that it improves their mood, helps them feel less isolated and more connected to their community. Listener connection with radio personalities is strong, with 77 percent trusting the information they receive from their favorite on-air hosts.

Furthermore, heavy radio listeners were found to wield tremendous word of mouth power for advertisers, having more brand conversations and more influence than heavy internet users and TV viewers.

“The COVID-19 pandemic has made it more important than ever for Americans to get information they trust and to find ways to connect with people – and these findings show that radio continues to deliver a much needed and sought out trusted companionship during this historic and uncertain time,” said Gayle Troberman, Chief Marketing Officer for iHeartMedia “At iHeart, it’s not only important that we reach nine of out of 10 Americans, but that we continue to deliver a human-first approach to programming on our more than 850 stations in over 160 markets that gives our listeners the information and listening experience they want and trust, especially during these uncertain times we are in.”

Some key findings:
Radio is the most trusted media, two times more trustworthy than social media. The survey found that for radio listeners 18-69:
75% trust radio
66% trust television
57% trust websites
38% trust Twitter
37% trust Facebook
Radio is +79% more/same trustworthy versus a year ago while social media is 50% less trustworthy versus a year ago.
Radio is the conversation medium with heavy radio listeners having an average of 88 weekly brand conversations per person.
Heavy radio listeners are 19% more likely to talk about brands than heavy TV viewers.
Source: Engagement Labs Trustworthiness Survey July 27 - 29, 2020; Engagement Labs TotalSocial, July 2019 - July 2020


Good news for the radio industry



No comments:

Post a Comment

Add your comments anonymously if you prefer. Remember to share it on your Social Media.

Comments with links to other websites will not be published.


▼ The Latest: Hip Hop + R&B Radio, Media, Sports, and The Culture

.


Trending News, Topics, + Reports: Radio, Media, Sports, and Culture🎶

.


More Trending News, Topics, Reports, and Content via Urban Radio

.


Radio Interviews, Takes, and Discussions - Media, Music, Culture, Sports

.



Thanks for reading this post. Add your comments below.

© 2022 UrbanRadioNation.com, All Rights Reserved

. Powered by Blogger.

Favorite Posts This Month





Music Stream




F R E S H SMOOTH and F L Y R&B