September 4, 2020

Texas Southern University Public Radio Launches 90.9 The Vibe on KTSU with Content Director Madd Hatta

Texas Southern University Public Radio Urban Alternative KTSU 90.9 The Vibe Houston officially launches Labor Day Weekend September 4 and 5. The playlist will focus on the latest in Hip Hop, R&B, and Neo-Soul. The new format will target the Millennial and the Generation Z demo ages 18 to 44.

KTSU GM Ernest Walker said, “90.9FM KTSU Radio has dominated the public radio spectrum for nearly 50 years and plans to raise the bar by filling a void in the Houston market with not only chart-topping music, but rising local and national artists, live and virtual performances and events, thoughtful programming, community outreach and an urban news perspective.”

Walker added, “KTSU 90.9FM Radio was the first African-American station to introduce Hip-Hop to Houston listeners, right here from the historic Black campus of Texas Southern University. How appropriate it is in 2020 for us to go back to the basics, reaching a new generation of listeners with not only Hip Hop, R&B and Neo Soul, but with innovation and digital expansion. We’d like to publicly thank the Corporation For Public Broadcasting for grant provisions which allow us the opportunity to reach a younger and more diverse audience.”

"Most importantly, The Vibe will carry on the KTSU legacy of empowering and providing opportunities for TSU students and alumni, all while serving the community. The Vibe becomes part of KTSU’s rich legacy of cultural contribution to Houston.”

The Vibe staff includes Houston's veteran personality Madd Hatta, who will serve as Content Director. He hosted The Madd Hatta Morning Show on 97.9 The Box.

Madd Hatta will be joined by newly appointed Marketing & Community Engagement Director Holly Charles and multi-award-winning journalist and News & Digital Media Coordinator Nakia Cooper.

Madd Hatta will be on the mic during the launch, but after that he will not host a show. He explains why below:

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