November 11, 2020

Ebro In The Morning Added to WE Brand Hip Hop Stations in Amarillo, Portland, and San Antonio

ALPHA MEDIA and Superadio, LLC, have announced an affiliation agreement with the morning powerhouse team, Ebro in the Morning with Laura Stylez and Rosenberg. Set to launch November 16, 2020, Ebro In The Morning will air in three of Alpha Media’s markets; Portland, OR, San Antonio, TX, and Amarillo, TX, as part of the company’s WE branded hip-hop stations.

According to Phil Becker, vice president of content of ALPHA MEDIA, “I admire and appreciate the talent and perspectives of Ebro, Laura, and Rosenberg and I’m proud of Alpha for continuing to be trendsetters in the media space by becoming the flagship affiliate. The radio industry has become too reliant on phony phone calls and the assumption that listeners want characters over authenticity. Ebro in the Morning understands that and will be a wonderful addition to our portfolio of stations, and I look forward to working closely with them.”

Ebro Darden shares, “We are so excited to wake up Portland, San Antonio, and Amarillo each day. We’ll make sure to talk some trash, get into it, show some love, give some hugs, and play some tunes.”

Eric Faison, president of Superadio, LLC, added, “This is a big deal! Ebro In The Morning with Laura Stylez and Rosenberg is one of the premier hip-hop morning shows in the country, and to have Alpha embrace it to anchor mornings in these markets speaks to how important the show is to the culture and how much they want to win. We think that this is only the beginning!”

Ebro in the Morning will join the all-star team of talent currently on Alpha’s WE branded hip-hop stations including local personalities and national hosts, Nick Cannon, Tino Cochino, and The Dana Cortez Show.

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