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December 21, 2020

United Stations Adds The Chubb Rock Show with SiMan Baby, Diggin’ in Tha Crates, and Authentic Caribbean To Its Company's Offerings

United Stations, an independent leader in content and services for radio stations is thrilled to announce that as of the start of 2021, Chubb Rock will be bringing his entire programming lineup to the company’s lineup of offerings. The deal includes the live-via-satellite daily morning show known as The Chubb Rock Show with SiMan Baby as well as two weekend shows, Diggin’ in Tha Crates and Authentic Caribbean. The daily morning show is also offered as content segments each day so that radio stations can use Chubb Rock’s show in other time slots including middays and afternoon drive, and that adds a new star-driven program to the United Stations list of Dayparts On Demand. This announcement comes jointly from Andy Denemark, EVP/Programming at United Stations and the Chubb Rock, Radio Grind, LLC. team which includes Wyatt Cheek at Impressions Marketing, Gary Krantz at Krantz Media Group/KMG Networks and of course Chubb Rock himself and his co-hosts.


The Chubb Rock Show with SiMan Baby is a live 4-hour morning show that is both delivered via satellite and is also available as content segments immediately after its daily broadcast so that affiliated radio stations around the country have various options for programming. In addition to Chubb Rock, the show has three additional on-air regulars, SiMan Baby, Carol Blackmon and Keke Rock. SiMan Baby is a well-known talent in the Atlanta area having hosted winning shows on V-103, Kiss 104.1 and Majic 107.5 in that market. He’s also a Georgia Radio Hall of Famer. Contributor Carol Blackmon brings heart and humor to the show, she’s a National Black Radio Hall of Fame Inductee and her voice has been associated with many national brands. One more powerful female rounds out the on-air team as “Keke” Rock brings her own fiery brand of wit, sarcasm and social media sensibility.


Chubb Rock was born in Brooklyn as Richard Simpson and has based his music career in Atlanta. After a start in the late 1980’s, the early 1990’s saw Chubb Rock become a chart-topping Hip Hop artist who in one successful run had three number one hits on the Billboard Top Rap Singles chart all from one album. His radio career includes stints at WWPR “Power 105” in New York and WRNB in Philadephia. It was in New York that his weekend specialty show of Old School mixes came to life, and that project paved the way for Chubb Rock’s current weekend show, “Diggin’ In Tha Crates.” Chubb Rock first teamed up with SiMan Baby at WAMJ-FM “Majic 107.5,” where they were #1 with adults and women; known for great celebrity interviews and an up-beat, music intensive show. The pair have been in syndication for nearly two years. Apart from radio, Chubb Rock has maintained a presence in the music world and has been highly sought after for as many as 100 live appearances a year in Urban radio markets.


In marking the addition of the Chubb Rock programming to the company’s lineup, Andy Denemark of United Stations commented, “Having Chubb Rock and his team as partners for daily and weekend programming is a dream, and it’s a great way to start off the new year. The daily show is topical and funny, and because good content wins, the program is right on target for audiences in all market sizes and any time slot. We’re excited to expand the reach of the show and have more station operators reap the rewards of having The Chubb Rock Show on their airwaves.” Chubb Rock added, “We know we do great radio every day, and we’re excited to start a new partnership that will take us to the next level. We’re also proud that our listeners and our advertisers have come to expect honest and entertaining radio from our broadcast team, and we will continue to work hard to earn and keep that respect.”


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