January 12, 2021

97.3 The Beat Adds The Breakfast Club, Big Boy’s Neighborhood And 'Hollywood Unlocked' With Jason Lee

97.3 The Beat, Springfield, Mass.’s Hip Hop and R&B station announced the addition of The Breakfast Club featuring Radio Hall of Famers Charlamagne Tha God, Angela Yee and DJ Envy to mornings and weekends. Big Boy’s Neighborhood also joins the station’s weekday and weekend lineup, airing afternoons from 3pm to 7pm, and Saturday evenings from 7pm to 10pm. Big Boy is joined by co-host Natalia Perez, Louie G, Ayyde and DJ Vick One. “Hollywood Unlocked with Jason Lee” takes nights in the 8pm to 10pm time slot. Lee is joined by Blue Telusma and DJ Damage.

“It’s a new, fresh era for radio in Springfield,” said Kevin Johnson, iHeartMedia, Springfield Senior Vice President of Programming. “I’m excited to serve Hip Hop and R&B fans in the Pioneer Valley with this incredible lineup and look forward to working with local business and community leaders.”

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