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December 15, 2021

Radio 103.9 New York Drops the Adult R&B Format for Westwood One's All-Talk Format


CUMULUS MEDIA announced today WNBM-FM, an R&B music format, will flip to WFAS-FM, TALK FM 103.9, on January 3, 2022, creating the only all-talk FM station in the New York metropolitan area. Additionally, the station will begin simulcasting the programming to Cumulus Media’s AM1230Digital, the first all-digital AM station to broadcast in the New York metropolitan area.






Programming for Talk FM 103.9 / AM1230Digital – New Talk For New York will be provided by Cumulus Media’s Westwood One, the largest audio network in the country, and will feature talk 24 hours a day, seven days a week. The preeminent lineup will feature The Dan Bongino Show, The Ben Shapiro Show, The Chris Plante Show, The Michael Knowles Show, The Rich Eisen Show, and The Jim Bohannon Show. Additionally, the station will be home to America in the Morning, First Light, Red Eye Radio, America this Week/Week in Review, and Real Estate Today.





WFAS-AM 1230 Digital launched in May 2021 as the first digital AM station to broadcast in the New York metropolitan area, the U.S.’s largest DMA. With the addition of WFAS-FM’s footprint, the signal will reach well beyond Westchester County, NY, and into large portions of New York City (Brooklyn, Bronx, Queens, and Manhattan), the north shore of Long Island, and northern New Jersey.






“Extending our marquis talk programming into New York City is a win-win for Cumulus,” said Dave Milner, President, Operations, Cumulus Media. “The addition of the WFAS-FM signal will allow us to reach even more listeners with the well-known talk shows they expect from us and also provide our advertising partners with premium opportunities in the number-one metro area.”






-The station (licensed to suburban Bronxville, NY) has been on auto-pilot for the last couples of years. Cumulus was looking to sell the station.  Below is the station's last social media post, which occurred in 2019. Radio 103.9 aired the Tom Joyner Show to New York City residents until his retirement. Then it picked up the Rick and Sasha show until the end of their syndication run. Currently WNBM airs the D.L. Hughley Show. However due to its small signal, the station overall was never able to generate any significant ratings in New York City. Most NYC radio listeners will not even notice that they're soon to be gone.






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