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March 11, 2022

Our Call on This One Was Right, iHeartMedia Philly Launches the New RUMBA 106.1

The wait is over as iHeartMedia Philadelphia flips from Soft AC 106.1 The Breeze to Spanish music station Rumba 106.1. When 106.1 started the process of changing the format earlier this week by simulcasting sister station Q102 we speculated that a Spanish music station would be the most logical choice to introduce to the Philadelphia market. Read it here

 

iHeartMedia Philadelphia Debuts the New Rumba 106.1



 iHeartMedia Philadelphia debuts Rumba 106.1, # 1 Para Reggaetón Y Variedad En Philadelphia, effective immediately. Rumba 106.1 will air high energy contemporary top 40 hits from the most popular genres in Latin music today, such as Reggaetón, Urban Pop, Bachata, Salsa and more.  



Listeners can tune in to hear music from some of their favorite Latinx artists including Bad Bunny, J. Balvin, Karol G, Marc Anthony and more. Listeners can tune in to hear the biggest hits from their favorite Latinx artists including Bad Bunny, J. Balvin, Karol G, Marc Anthony and more. Broadcasting from Parx Casino Studios, Rumba 106.1 will play ten thousand songs commercial free to kick off the launch. Founding partners include Miller Lite, PGW, Top Dog Law, CarVision.com, Angels Are Us Home Health Agency and Tito’s Handmade Vodka.



“Our decision to create Rumba 106.1 is a recognition of the importance and vitality of the Greater Philadelphia region’s Latino population, which has grown to just over 15 percent over the past five years,” said Derrick Corbett, Senior VP of Programming for iHeartMedia Philadelphia. “The latest Census Bureau statistics show that the Philadelphia region contains the third-highest Latino population in the Northeast.”



“History is unfolding in the city of brotherly love with the very first full-power FM signal dedicated to the Latino community, which has been longing for many years to have its voice represented in Philadelphia,” said P.J. Gonzalez, Senior VP of Programming for iHeartLatino.



“iHeartRadio is proud to introduce Rumba 106.1 as a companion station to the ever-excelling Latino culture.”


“The Delaware Valley has a wealth of organizations and individuals who are committed to serving the Latino community and we are excited that we have a radio station that will strongly support their efforts,” said Jeff Moore, Market President for iHeartMedia Philadelphia.






 iHeartMedia Philadelphia Estrena Rumba 106.1


Philadelphia (Filadelfia) – 11 de marzo, 2022 – iHeartMedia Philadelphia Lanza a Rumba 106.1, #1 para reggaetón y variedad en Philly, efectivo inmediatamente. Rumba 106.1 energizará la ciudad del Amor Fraternal con los hits de los artistas latinos más grandes del mundo y los géneros más calientes del momento como Reggaetón, Pop Urbano, Bachata, Salsa y más.


 


Los oyentes podrán sintonizar y disfrutar de los éxitos más grandes en las listas de popularidad, de sus artistas latinos favoritos—incluyendo Bad Bunny, J Balvin, Karol G, Marc Anthony y muchos más. Desde los Estudios Parx Casino, Rumba 106.1 debutará transmitiendo más de diez mil canciones corridas sin comerciales.  Los socios fundadores incluyen a Miller Lite, PGW, Top Dog Law, Angels Are Us Home Health Agency, CarVision.com y Tito’s Handmade Vodka.


 


“Nuestra decisión de crear Rumba 106.1 es un reconocimiento a la importancia y vitalidad de la población latina en el área Metro Philadelphia, el cual ha crecido más de un 15 por ciento en los últimos cinco años” señaló Derrick Corbett, VP Senior de Programación para iHeartMedia Philadelphia. “Las últimas estadísticas de la oficina del Censo indican que la región de Philadelphia cuenta con la tercera población latina más grande del noreste”.


 


“La historia se desarrolla en la ciudad del amor fraternal con la primera y más poderosa señal FM dedicada a la comunidad latina, la cual ha estado esperando por muchos años contar con su propia voz representada en Philadelphia,” señaló P.J. González, VP Senior de Programación para iHeartLatino. “iHeartRadio está orgullosa de presentar a Rumba 106.1 como compañera de la siempre sobresaliente cultura latina”.


 


“El valle de Delaware cuenta con una gran cantidad de organizaciones y personas comprometidas con el servicio a la comunidad Latina, y estamos felices de tener una estación de radio que apoyará firmemente sus esfuerzos”, señaló Jeff Moore, Presidente para iHeartMedia Philadelphia.





 

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