Radio Moves and Media Quick Takes

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April 28, 2022

Audacy Blows Up 98.1 WOGL Philadelphia for BIG 98.1

Audacy today announced the immediate launch of BIG 98.1 (WOGL-FM) in Philadelphia. The station, previously known as 98.1 WOGL, will continue to feature a wide collection of classic hits, including favorites from Bon Jovi, The Police, Queen, Prince and more.

“We’re pleased to invigorate this local favorite with the launch of BIG 98.1, while continuing to give listeners a destination for classic hits throughout their day,” said David Yadgaroff, Senior Vice President and Market Manager, Audacy Philadelphia. “Over the years, the station has evolved frequently so it plays classic hits for the largest possible audience. The station remains one of the most listened to in the region and we’re looking forward to making further investments in its growth to continue serving our consumers.”

BIG 98.1 will launch with “The Coop Show” featuring Sean “Coop” Tabler in morning drive. Additional personalities will be announced in the coming weeks. 

A research study showed that many listeners associated WOGL with being "old." Many years ago the station was known as Oldies 98.1 WOGL. Nobody wants to be old thus the change. Listeners surely want to be thought of as "big" not old.

1 comment:

  1. I think it totally sucks I'm proud to listen to oldies not this crap of today 50s 60s n 70s are the best what a big mistake I'll be still loyal to Bob Pantano been with him over 40 years since 1977 that's the format you should of went back to there's no Philadelphia station with that format but their wil be real. Soon your loss Besides listening to Bob on Saturday niglnow list week days to Wvlt 92:1 In Vineland Nj oldies


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