Radio Moves and Media Quick Takes

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July 5, 2022

107.5 WBLS Launches “JusNik in the Afternoon” Deja Vu Moves to Middays

Nicole ‘JusNik’ Prempeh joins 107.5 WBLS New York City as host of “JusNik In The Afternoon.” Her previous stop was as PD and host at 95.7 Jamz in Birmingham, AL where she used the on-air moniker ‘Nu York.’ With this addition to the weekday schedule, WBLS will move Deja Vu from afternoons to middays to fill the exit of Shaila Scott.

“We’re pleased to have JusNik join the WBLS family, her down-to-earth nature makes us all feel right at home,” said PD Cynthia Smith. Senior VP of Programming Pio Ferro, added, “JusNik brings a proven and exciting skillset to WBLS. Her vibrant and exhilarating personality is going to shine in the afternoons.”

“I’m humbled and elated to return home to New York,” she remarked. “I have always dreamed of coming back home. But, to work with a heritage station is the ultimate dream. And now that dream has become a reality.”

Bio from WBLS--
Jus Nik, Brooklyn-born, Queens-raised was adopted at six months old and grew up in the foster care system, moving with her family to Huntsville, Alabama, at the age of 15. She learned to use and hone her voice early and her drive helped her win a student internship at WEUP-FM, a 100,000-watt urban heritage station in Huntsville. She continued learning and volunteering while earning a degree from Alabama A&M University, and was offered her first on-air shift at Adult Contemporary station WHRP-FM, working weeknights from 7 p.m. to midnight. Shortly after graduating, she landed a position as a morning show co-host for Cox Radio’s “BuckWilde Morning Show” at WBHJ, 95.7 JAMZ in Birmingham.

She remained with the station through multiple changes, continuing as co-host for two later editions of the popular morning show; The Magic City Morning Show with Dwight Stone and Comedian Funnymaine, and The Roy Wood Jr Show featuring Comedy Central “The Daily Show” with Trevor Noah Comedian, Roy Wood Jr.

When SummitMedia purchased WBHJ, 95.7 Jamz in 2013, she became the host of a new program, “Midday Kickback with NuYork,” as well as hosting middays on CHR WHZT-FM, Hot 98.1, in Greenville, South Carolina where she dominated the market with a #1 show, 18-34. In 2014 she became program director of WBHJ, where she took the station to unparalleled ratings success. Even during Covid, as stations across the country saw constriction, she continued to build and gain share. Upon her departure, her show, the newly named, Midday Kickback had a 20.7 share in her targeted 18-34 demo while also winning the hearts of the more mature crowd of 25-54!

Was the plan at WBLS to make Jusnik the midday host???

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