July 25, 2022

Fernando A. Pérez Named Program Director of Rumba 106.1 En Philly

iHeartMedia announced today that Fernando A. Pérez has been named Program Director for Rumba 106.1, # 1 Para Reggaetón Y Variedad En Philadelphia, effective immediately. iHeartMedia Philadelphia has a strong cross-platform presence and includes a number of iconic brands and franchises — both broadcast and digital — encompassing six stations comprised of Latin music (Reggaetón, Urban Pop, Bachata, Salsa and more), Hip Hop and R&B, CHR, ALT Rock and Sports Talk formats.

iHeartMedia has the leading consumer reach and influence across multiple platforms and delivers more live programming than any other media company. As Program Director, Pérez will be responsible for overseeing the day-to-day operations of the station’s music, programming, imaging, and branding. He will report to Derrick Corbett, Senior Vice President of Programming for iHeartMedia Philadelphia.

“It’s a privilege for us to be able to add a programmer with Fernando’s expertise to our team here in Philly,” said Corbett. “His incredible level of knowledge is exactly what we need to not only help grow Rumba, but to also utilize as a resource within our cluster.”

“Fernando is a programming scientist, a formidable talent coach and carries extensive expertise in very competitive markets,” said PJ Gonzalez, Senior Vice President of Programming for iHeartLatino. “He is someone who welcomes challenges and will definitely go down as one of the best in the business in Philadelphia radio market history.”

Fernando Arath Pérez is a veteran radio executive with over 20 years of experience programming multiple Spanish-language formats for US Hispanic audiences. Pérez believes that success comes from unleashing the power of teamwork in the service of our community.

Before joining iHeartMedia, Pérez helped top audio brands and personalities with transformative content strategies as a consultant. Clients included Univision’s Uforia podcasts, the nationally-syndicated El Show de Piolín, and El Show de Omar & Argelia. As a former vice president of content at Univision, Pérez led programming operations for 20 stations across America In addition, he’s held various roles for companies such as Spanish Broadcasting System and CBS Radio. Pérez is an alum of Harvard Business School through their executive education program.

“I’m thrilled to have the exciting opportunity to join the newly launched Rumba 106.1 and participate in this opportunity from iHeartMedia to serve one of the fastest-growing Hispanic populations in the country,” said Pérez.
“I’m honored and grateful to be part of the talented team at iHeartMedia Philadelphia and iHeartLatino.”

iHeartMedia anunció hoy que Fernando A. Pérez ha sido nombrado Director de Programación de Rumba 106.1, #1 Para Reggaetón Y Variedad En Filadelfia, con efecto inmediato. iHeartMedia Filadelfia tiene una fuerte presencia multiplataforma e incluye una serie de marcas y franquicias icónicas, tanto de transmisión como digitales, que abarcan seis estaciones compuestas de música latina (reggaetón, pop urbano, bachata, salsa y más), hip hop y R&B, CHR , ALT Rock y Sports Talk formatos.

iHeartMedia tiene el alcance y la influencia de los consumidores líderes en múltiples plataformas y ofrece más programación en vivo que cualquier otra compañía de medios. Como Director de Programas, Pérez será responsable de supervisar las operaciones diarias de música, programación, imagen y marca de la estación. Reportará a Derrick Corbett, vicepresidente sénior de programación de iHeartMedia Filadelfia.

“Es un privilegio para nosotros poder agregar un programador con la experiencia de Fernando a nuestro equipo aquí en Filadelfia”, dijo Corbett. “Su increíble nivel de conocimiento es exactamente lo que necesitamos no solo para ayudar a hacer crecer a Rumba, sino también para utilizarlo como un recurso dentro de nuestro grupo”.

“Fernando es un científico de programación, un entrenador de talento formidable y tiene una amplia experiencia en mercados muy competitivos”, dijo PJ Gonzalez, vicepresidente senior de programación de iHeartLatino. “Es alguien que acepta los desafíos y definitivamente será recordado como uno de los mejores en el negocio en la historia del mercado de la radio de Filadelfia”.

Fernando Arath Pérez es un veterano ejecutivo de radio con más de 20 años de experiencia en la programación de múltiples formatos en español para audiencias hispanas de EE. UU. Pérez cree que el éxito proviene de desatar el poder del trabajo en equipo al servicio de nuestra comunidad.

Antes de unirse a iHeartMedia, Pérez ayudó a las principales marcas de audio y personalidades con estrategias de contenido transformador como consultor. Los clientes incluyeron los podcasts Uforia de Univision, El Show de Piolín sindicado a nivel nacional y El Show de Omar & Argelia. Como exvicepresidente de contenido de Univision, Pérez dirigió las operaciones de programación de 20 estaciones en todo Estados Unidos. Además, ocupó varios cargos para empresas como Spanish Broadcasting System y CBS Radio. Pérez es alumno de Harvard Business School a través de su programa de educación ejecutiva.

“Estoy encantado de tener la emocionante oportunidad de unirme a la recién lanzada Rumba 106.1 y participar en esta oportunidad de iHeartMedia para servir a una de las poblaciones hispanas de más rápido crecimiento en el país”, dijo Pérez. “Me siento honrado y agradecido de ser parte del talentoso equipo de iHeartMedia Filadelfia e iHeartLatino”.

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