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July 6, 2022

Hot 104.1 Drops The Morning Hustle for the New “The Home Team” Morning Show

Last week lead host of the new The Home Team Morning Show and St. Louis native Shorty Da Prince began dropping videos on social media for the new A.M. drive show on Hot 104.1 (WHHL-FM). The station formerly owned by Radio One featured co-owned Reach Media syndicated shows The Morning Hustle and The Rickey Smiley Morning Show over the last 15 years. The Audacy owned station will now go local next week with Shorty Da Prince, and St. Louis born social media influencers Brittish Williams and Andrew Caldwell.
Audacy once known as Entercom, took over and bought the radio properties formerly owned by CBS Radio. Hot 104.1 ownership came about with a sale and frequency swap with Radio One stations in Charlotte. Following in the CBS Radio tradition, Audacy rarely does syndication. So it was a matter of time before The Morning Hustle was going to be replaced. Audacy's mantra is-- mornings are held down by live and local in-studio hosts even with their Urban stations. (i.e. V-103 Atlanta, 104.3 Jams Chicago, 94.7 The Wave Los Angeles, WPGC 95.5 Washington, D.C., and eventually 94.7 The Block New York City.) 

Shorty Da Prince, once known as On Air Jordan, was one the original members of The Morning Hustle when it launched in syndication in January 2020. He seems to have achieved a real sense of satisfaction by replacing a show he was fired from more than a year ago.




 


Audacy announced a new morning show on HOT 104.1 (WHHL-FM) in St. Louis. The station will debut “The Home Team,” starring St. Louis natives Shorty Da Prince, Brittish Williams and Andrew Caldwell, weekdays from 6:00 a.m. to 10:00 a.m. CT beginning July 11. A “best hits” version of the show will air Saturdays from 8:00 a.m. to 10:00 a.m. CT.


“We’re proud to bring together three immensely talented individuals to create a new morning show catered to the St. Louis community,” said Becky Domyan, Senior Vice President and Market Manager, Audacy St. Louis. “This cast brings a combination of experience, entertainment, content and celebrity status to St. Louis. This is going to re-energize the market and reinvigorate St. Louis radio.”


Shorty is a celebrated St. Louis radio personality and recording artist who started his radio career at KATZ-FM in St. Louis when he was only twelve years old. Other No. 1-rated stops include WGPR-FM in Detroit, WKYS-FM in Washington D.C. and WENZ-FM in Cleveland. Shorty is also well known for his years of hosting BET’s “106 and Park.” He is also a successful recording artist signed previously to Atlantic Records and is the creator of the “STL Fest” musical festival.


Williams is a radio and television personality, influencer, host and entrepreneur currently starring in the hit television show Basketball Wives on VH1. Williams has also collaborated with numerous brands to enhance their businesses and visibility and is the CEO of two brands – Shop Gossip Girl and The House of Hair.


Caldwell, also known as Mr. Delivert, is a social media influencer who gained national fame in 2018 when his church video went viral.










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