Urban Alternative Music Page

Discover our curation of music we call “AAA Urban Alternative Radio.” Heavy on the 70s, today's Indie Soul, and Retro Soul. A playlist that also includes Funk, R&B, Classic Hip Hop, and Classic Soul built upon a vibe that comes with discovering a record, whether it's a new song or a vintage album, placing it on a turntable, and dropping the needle. Updated frequently. 

Check out our playlist, preview it on your device, then listen directly on Spotify. 

On a desktop? ...listen here

Will a playlist like this one actually work in today's radio landscape? Well not in commercial radio because as much as radio listeners complain that the radio plays the same songs, listeners like familiarity. Most radio listeners who are passionate about music generally lean towards public member supported radio.   

 

What is resonating with Gen Z? 

• Authentic music with singing and instrumentation that is artist led. 
• Purchasing physical vinyl records and CD's. 
• Discovering music from the likes of Stevie Wonder, Earth, Wind, & Fire, and many others from that era. 
• Unearthing rare gems on vinyl. 

Shout out to our inspiration- - NPR's Tiny Desk and the following radio stations (along with their program director and music director) across the country that inspire the above playlist.

  

  

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Video Spotlight

Words on the music industry: When will music radio find its fit in the future music ecosystem? Being an on-air personality, with a 20 second break and “living the culture” is not enough. The culture is being fragmented. Radio needs to find the next curator of music. A DJ with a deep appreciation of music that is unencumbered by the algorithm, streaming numbers, or label promotion. That is what it is going to take.

 

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